Over the last 18 months, the industry adapted significantly because of competitive pressure. This evolution reflects the urgency of staying competitive in a fast-changing competitive arena.

An important finding emerges from our reporting: what thrived yesterday often fails now or ahead.

Security and privacy must be foundational, not afterthoughts, in every decision we make.

What many observers failed to anticipate is the speed of change. Starting with early pilots, the industry has seen significant scaling across the entire industry.

Key Points

• Emerging standards are transforming how organizations approach data privacy.
• Legacy strategies concerning performance need fundamental reconsideration.
• The path forward depends less on particular platforms and increasingly requires team capability.